Having seen the insane amount of consolidation and acquisitions in gaming that have punctuated the start of 2022, it felt like a good time to take a look at what this might mean going forward – along with some thoughts on the future direction of the industry.
So for some background before we dive deeper, we thought Take Two Interactive (GTA/NBA 2k/Borderlands) snapping up mobile game maker Zynga (Farmville) for over $12B in January was a huge deal but it soon emerged that Microsoft (Xbox) were preparing to swoop for Activision Blizzard (Call Of Duty/World Of Warcraft/Overwatch) in a stunning deal worth more than $68B! Yes you read that right, SIXTY EIGHT BILLION DOLLARS! Then Sony (Playstation) bought Bungie (Destiny) for $3.6B – nowhere near as much as the other deals but still a LOT of money. And breathe…
We can quickly talk about the Take Two/Zynga deal as it seems to be less interesting than the others. It looks likely that this was a play by Take Two to essentially buy their way into mobile gaming, something that has happened before with Activision Blizzard (bought Candy Crush developer King), EA (bought Glu Mobile/Playdemic) and Tencent (who bought Clash Of Clans developer Supercell way back).
Xbox’s acquisition of Activision (and just a quick note to say I’m presuming none of these deals fall apart and proceed as both parties expect) gives them access to a huge amount of game properties and developer talent. Hopefully this might even mean that older, forgotten IPs get a second chance with a reboot, maybe bring back an older game with a fresh new perspective or twist?
Microsoft had already bought legendary studio Bethesda in 2020 which makes their potential line up of games extremely tantalising to gamers. Huge franchises like Call Of Duty, Fallout, Skyrim, Doom, Overwatch and Crash Bandicoot now sit within Microsoft, not to mention newer game worlds from Dishonored, Deathloop, Sekiro, Rage and upcoming sci-fi title Starfield.
The majority of these will be Xbox exclusive on console but interestingly Microsoft don’t plan to charge for people to play them. At least not directly. Their Gamepass service, essentially Netflix for games, has been wildly successful for them (in terms of visibility and consumer experience, rather than profit) and Microsoft has committed to putting their newly released games on the service upon release. So whereas before you might’ve had to make a choice between the new Call Of Duty (£50) or the new Doom (£50) you could potentially play them both on Gamepass for your £10.99 a month. Of course I doubt Microsoft would schedule the two to release in the same month but you get the point.
Acquiring all these game franchises and studios makes total sense when you look at Game Pass. Who wouldn’t pay £10.99 a month to get a lot of great, big game titles? I mean, I would but as a PlayStation only user I currently can’t access Game Pass. Which brings me on to my final point for Microsoft’s plans: Is their end game to make Game Pass available on PlayStation?
Probably sounds insane, right? But at some stage it might make more sense for Sony to just allow Game Pass as an app on the PS5 and get a cut of revenue that they otherwise wouldn’t see anything of. With Sony now launching their new PS Plus service (as a rival to Game Pass) perhaps the odds of the Microsoft service appearing on PlayStation are smaller but I still think it would be a huge win for consumers if it happened in the future.
Speaking of Sony’s new streaming service, it’s interesting to me that they will be keeping their big, first party games away from the service – at least for a period following release. I feel like that’s the only way a service like that can be sustainable, in the same way films have a theatrical window before hitting streaming services – to maximise income to fund further projects.
Sony’s acquisition of Bungie gives them access to a ‘live game’ expert, with years of experience looking after the Destiny franchise. This could be valuable as a lot of games move to that model and even the Destiny IP itself could be something that Sony look at in terms of television/film productions – another element of the industry that is seeing serious movement, with lots of game adaptations appearing in streamers (Netflix etc.) press releases.
It certainly looks like we haven’t seen the end of the consolidation of the games industry. Square Enix recently sold off some of their Western developers and titles, perhaps a sign of an impending take over? In my opinion it’s doubtful Microsoft will make any more purchases while the Activision deal is still in progress. Might Sony stump up the cash for Square Enix? EA snapped up Codemasters last year but perhaps EA itself might end up acquired in the next few years. Would EA be an attractive target to a Netflix or Disney for them to broaden their portfolio beyond TV/Film?
Certainly a lot to talk about and the contraction of the games industry shows no sign of slowing down – it will be an interesting few years, to say the least!
E3 2019 starts on June 11th and looks set to be a strange version of the annual conference. Following moves by several of the big publishers (EA/Bethesda) over the last few years to host their own events around the conference rather than as part of it, this year Sony has declined to take part. Mainly this is because, with the PS5 not quite ready and no new games to talk about, they simply wouldn’t be in a position to hold an interesting event.
The good news for gamers is that Microsoft looks set to follow in Playstation’s steps and finally confirm details of their new console. Rumours continue to swirl about power and features but, alongside the official news on PS5 last month, it means that after E3 the new generation of consoles will be on the way!
There are plenty of games already announced that I want to know more about. Dragon Age Origins was a title I really enjoyed but the company behind it, Bioware, is reeling from two high profile games that have failed to make an impact. Mass Effect Andromedia disappointed fans of the series, while Anthem released in a bit of state and still hasn’t really recovered. Can they return to form on the new Dragon Age title? The teaser trailer confirms Solas will be involved and I wonder if many of the other characters will return. It’s not listed as part of the EA conference but I’d love it if they dropped another trailer as a surprise during their E3 presentation.
We had a good look at Cyberpunk 2077 last year so I’m not sure if it will be back again this year but I hope we get to see another slice of the game – maybe a different aspect of the game world. Another title I’ve been keeping an eye on is Indivisible, an RPG from the makers of Skullgirls. I had a chance to play this at Rezzed a few months ago and really enjoyed it. Would be great to get a release date for this one.
Remedy have spent the last decade exclusively making games for the XBox so their switch to multiplatform means that the upcoming Control is the first of their games for a long time that I’ll have the chance to play. It looks really impressive and as it’s releasing in August it would be a pleasant surprise if they dropped a demo on the day for people to try out.
In addition to announced titles there are always a few new games that crop up, some more surprising than others. There is a lot of talk online around the next Watch Dogs game and whether it might be set in London. I think it would be great to have a big open world set outside of the US for a change and it’s been a while since the UK featured as a main game hub.
Guerrilla Games have been very quiet since the release of Horizon: Zero Dawn. Rumours are that they are busy working on a follow up to that game which would be fantastic, although (and I know I’m in the minority) I would love it if they returned to the Killzone universe – either with a new title or a remaster of the excellent Killzone 2. Usually by this time EA would have a DICE-made shooter waiting in the wings for the Autumn but with content for both Battlefield V and Star Wars Battlefront II recently dropping, I’m not sure whether we’ll see anything else cropping up. Perhaps it’ll be more content plans for the games they have. To be honest I’d probably prefer if they supported the existing games longer and gave DICE more time to develop the new titles.
Bethesda have remained silent on a new Dishonored game but I really hope to see one announced at E3. The games have always been fun and got better with each title. Quantic Dream are another company that have gone multi-platform and, despite some heavy handed plot points, I’ve enjoyed almost all of their titles so far. We can’t be far away from them at least teasing their next game, even if it’s for the next generation of consoles.
So there we go, a slightly muted E3 compared to recent years but still plenty to look forward to.
So your kids are getting bigger, becoming small people with personalities and tastes of their own 🙂 All of a sudden they are asking about games… all their friends are playing games… can we get a console… can I play on the iPad… and so on and so forth. There is a hell of a lot of misinformation and misunderstanding out there with regards to games so we are going to discuss some of the stigmas around games and bust a few myths while we are at it.
.
PEGI RATINGS
So first things first, the most basic of all the information I have to share but also the most commonly misinterpreted. Most games aren’t made for children. That’s the best thing to get your head around. The average age of gamers is now 31. Unless it’s a game aimed at children, presume this was intended for adults to play. PEGI (Pan European Game Information) are the game equivalent of the BBFC (British Board of Film Classification) for films. The age rating on the box of a game is the same as it would be for Film or TV. It is NOT a guide to the ability of your child like a puzzle or board game. These ratings are content based, not skill based. I once overheard a lady in a shop who had made this mistake and was considering buying her 10 year old son a copy of an 18+ rated game because ‘he is really good at games.’ Thankfully the shop assistant explained. So always check these ratings before allowing your child to play a game. Of course there is nothing to stop you allowing your child to play a higher rated game if you feel they are mature enough to handle it, that’s your call – my 4 year old daughter often played Skylanders with her bigger sister which was rated as 7+ and we had no issues. However, it should be a decision you make rather than just getting whatever game they ask for.
.
PLAY TIME
Gaming is no different to any other medium; a child should not be sitting down and playing their console all day. To be honest, adults shouldn’t be doing that but they are old enough to look after themselves! I wouldn’t recommend a child sits and watches TV all day, or just sits in a room reading a book all day. I’d also strongly advise against having a console in their bedroom so you can keep an eye on what they are playing but again that’s a personal parental decision. Most things in moderation are ok and gaming is no different. Make sure you explain to them what time you’re allowing (45 mins or an hour etc.) and then stick to it. You should allow a little leeway; say 5 minutes to get to a suitable stopping point. Most games now auto-save very regularly so don’t let them fob you off with tales of having to get to a save point. If they insist try googling the game to see if doesn’t have auto-save, just in case.
.
IPAD / TABLET GAMING
My area of expertise is console gaming and I don’t have a lot of experience with iPad/Tablet games so my main advice is to be super vigilant. On consoles you would need to have a credit card linked to your PlayStation or XBox to buy anything. On phones it’s a lot easier for kids to accidentally rack up costs (often without realising it). Sadly the mobile gaming space is full of titles made with the aim of getting you to pay money. Beware of Free To Play titles, they are specifically designed to prey on people susceptible to gambling/addiction by making the game ramp up in difficulty or locking things behind a timer – “Wait two days to play again or just pay 79p to jump straight back in.” These games can be very dangerous to the wrong personalities (adults included) and can often be as bad as fruit machines. Best thing to do would be to check around online and see which games are rated highly for kids. Having said that even that can’t protect you from the stream of ads running alongside the game… a well-known kids app called Talking Tom (with a cute speaking cat you interact with) hit the headlines for running hard-core porn video ads in the game while children were playing. This thing is mainly avoidable on consoles as most products don’t have random ads running in the background.
.
CONSOLES
So you’ve been beaten into submission and now you’re looking to get a console! But which one? Well fortunately you only really have three choices and two of them are very similar.
Nintendo Wii-U
Nintendo are often kid’s first game experiences as they are very family friendly. Games like Mario Kart, Donkey Kong and Legend Of Zelda have great heritage and with new titles like Splatoon, they are still delivering solid kids content. The only issue you may have here is that a lot of other companies have stopped making games for it so it is mainly just those Nintendo games you’ll be playing.
XBox / Playstation
For younger kids you might be able to get away with giving them the older consoles (XBox 360 and PlayStation 3) which both have a wealth of back catalogue games and, while not quite up to the standard of the latest titles, will be great for playing lots of awesome games. However as they get older and need to keep up with the Jones’s, you’ll be looking more at the XBox One or PlayStation 4. These two are fairly similar and it will probably come down to what your kids friends are playing on. I’ve always preferred PlayStation, which also has the benefit of being market leader and getting the best versions of most games. Also there’s LittleBigPlanet, but more on that later!
.
TOYS TO LIFE
There is a new kid on the block in terms of games for youngsters – Toys To Life. This genre encompasses heavyweights like Skylanders, Disney Infinity and the newly announced Lego Dimensions. These games are played like others with a gamepad but the difference is that they come with a little portal. You pop the toys on top of the portal and then they appear in game for you to control. It’s pretty awesome actually, I would’ve loved this for my He-Man or Ghostbusters back in the day! My (gentle) warning on these games is not the content – they are definitely kid friendly – but more the fact of knowing what you are investing in. These games are full price (usually with a toy or two) and then further toy figures are around £10 each. Some (optional) areas of the game can only be accessed by specific characters and as you can imagine the cost can escalate quickly, especially if your kids have more than one of these titles!
.
SUITABLE GAMES
There are hundreds, if not thousands, of games out there that your kids could play. Make sure you research titles before allowing them to play. Here are a few titles that I’d recommend.
.
Under 5’s
.
.
Joe Danger
Super Rub A Dub
Katamari
Skylanders
Disney Infinity
Octodad (this is actually really difficult but the kids love the comedy element)
.
These games should always be simple and not too complicated so the child doesn’t get too frustrated – I’d strongly recommend Joe Danger (video above) and Katamari from this list as they can be played on a basic level with just one or two buttons. And both are great fun!
.
5-12 Years
.
.
Skylanders
Disney Infinity
Minecraft (more on that below)
FIFA Soccer
LittleBigPlanet
Various Lego Titles (Batman/Avengers etc.)
DriveClub
Child Of Light
Tearaway
.
There are some wonderful games in this list – LittleBigPlanet is shown above but Tearaway is also amazing and for something a little deeper Child Of Light is unbelievably good. These are games that both children and adults can enjoy (together if you’d like!)
.
The ‘Teens’.
.
Destiny
Uncharted
Need For Speed
Mass Effect
Journey
.
So included here are a bunch of game series that are higher rated age-wise and deal with violence but with a more sci-fi slant that isn’t going for realism. Another series in this vein is Uncharted, which is more like Indiana Jones than anything else. Also worth noting that Mass Effect contains (non-explicit) sexual content as you can romance a member of your crew, just in case that influences your decision.
.
BIG NAMES
And now we come to the big names, the ones the kids will be begging to play.
PLEASE NOTE SOME OF THE VIDEOS BELOW CONTAIN EXTREMELY VIOLENT GRAPHIC CONTENT – I AM EMBEDDING THEM BELOW TO HIGHLIGHT POTENTIAL GAME CONTENT BUT CLICK AT YOUR OWN DISCRETION..
.
Minecraft
Minecraft is great for most children, it encourages building and exploration. Some of the enemies might be too much for very young children but I’d say this one is generally ok for most age groups.
.
Call Of Duty
Call Of Duty is a huge franchise in which you play as a soldier killing other people. There are two elements to the game, single player and online. The online multiplayer is where they will likely be playing, in modes where killing the other players is the name of the game (literally, it’s called Deathmatch!). This tends to not be too graphic, although bear in mind you will be shooting and stabbing people. The other issue is online chat, although I’ll go more into that below. The other side of the game is the campaign in which you would play through the story. Known for its shocking violence these can sometimes be tough to watch as an adult – for example an interrogation scene in which you put glass into a man’s mouth and then crush it by punching him in the face. It’s probably most infamous for its ‘No Russian’ that sees you take part in a terrorist attack at an airport, shooting civilians. Footage below so you can see for yourself…
.
.
Assassin’s Creed
The Assassin’s Creed games all take place in different eras of history (1400’s Italy, 1700’s Paris and 1800’s London for example). This means they can give a feel for those places at that time and you can visit recreated landmarks and go inside (Notre Dame was particularly impressive!). However, as the name suggests you will be tasked with killing targets as part of an overall Templar/Assassin storyline. Usually using blades, although guns do feature, this is probably the least graphic of the biggest games but still I wouldn’t really recommend for kids younger than 15, depending on the child of course.
.
.
Mortal Kombat
And now I’m afraid I’m going to be really hypocritical. Let me explain. The original Mortal Kombat came out in 1993, when I was just 13. And we played it for hours at friend’s houses. While not quite as graphically impressive as games nowadays it still allowed you to perform brutal finishing moves on opponents and was, no doubt, not suitable for a 13 year old. Having said that it didn’t seem to do me any harm but I digress… The latest installment of Mortal Kombat is the tenth in the series and the games have leaned even more into the gross-out over the top finishing moves than ever before. As an adult I can differentiate between this type of ‘video-nasty’ horror/violence and real life, knowing that these moves are displayed tongue in cheek. However parents should be aware that although this verges on satire, they are still extremely, graphically, violent. Again, here’s a video showing a few of the moves in the latest game.
.
.
Grand Theft Auto
Ah Grand Theft Auto – the bane of game headlines around the world! First let’s bust a few myths.
‘This game makes you sleep with a prostitute and then kill her to get your money back’
While this is possible in the game it is never requested as part of a mission nor are you asked to do so. The logistics of that statement are correct but this is player agency, you aren’t asked to do this.
‘Playing this game turned this kid into a killer.’
From all of the research I’ve read there has never been a proven link between games and real life killing. I strongly suspect playing GTA all day every day is going to do the player no favours, in the same way sitting and watching video nasties would potentially warp someone’s perception of the real world.
————————————————————————————————————
The Grand Theft Auto games are violent, involve crime and come with a lot of baggage in terms of cultural experience. This means a whole lot of swearing (including the c-word) and possibly the most racial slurs/slang I’ve ever heard in a game. The most recent game also includes a torture scene in which you select which ‘instrument’ (pliers, wrench etc.) to use for most damage. Here’s the scene below, again it’s a tough watch but you should know what you’re letting your children get involved in.
.
.
The irony of all this is that Grand Theft Auto is a superb game. It has furthered the media in so many ways. For all of the above negative points it is unrivaled in creating a lifelike vibrant city with an endless stream of things to do for the player. You can go to the cinema, play golf… even get a haircut or tattoo. The radio stations in the game allow players to discover new types of music and bands they may never have heard before. This game, all of the games in this section are great games. I’ve enjoyed playing them but as an adult. Not a child.
.
ONLINE GAMING
Another thing parents should be aware of is online gaming in general. Gamers are able to communicate with game headsets so that they can talk to other players while in game. This can be a good thing, socially especially, and is a helpful feature when playing with friends. However you need to bear in mind that if your child is using a headset to talk to other gamers they could, literally, be talking to anyone. They could (and sadly probably will) hear abusive phrases thrown around casually. Racist slurs, homophobic slurs. It’s the same as being on the internet – if you let your child visit whatever sites are available and talk to people they don’t know there is a chance they could end up talking with some quite unsavoury characters. This isn’t a reason to panic but try to ensure they understand the dangers and, if possible, only use a headset to talk to people they know.
.
—————————————————————————————————————-
.
So that’s pretty much it, I know it’s a *long* piece but I’ve been asked by enough people that it felt something like this could be helpful to fellow parents who aren’t as aware of games.
If you do have any other questions feel free to drop them in the comments or, of course, e-mail or tweet me. In the meantime feel free to share among fellow parents and anyone who might appreciate a heads up.
The main takeaway should be that games are not made exclusively for children but that they aren’t inherently bad for kids either. Be aware of what they are playing and monitor their progress.
I’d been aware of XBox ‘Achievements’, a set of unlockable awards that you got by completing certain tasks in games, for some time when Sony announced their own version which were to be termed ‘Trophies.’
Myself and my friends greeted the news with a shrug in an Alan Partridge ‘revamped current news and affairs’ style:
“Why would that be of interest to me?”
“Surely that’s for kids.”
“I won’t be bothering with them.”
Only we changed.
Somewhere between the announcement and now, something clicked. Was it a general surge of opinion in favour of Trophies? Perhaps it was the ‘twing’ noise of a pop up confirming a trophy?
Regardless of how it happened it seems people have been infected with a very different T-Virus to the one that features in Resident Evil – ‘Trophyitis.’
I have a fairly low level case – I enjoy getting the trophies, the satisfaction at looking back afterwards: “oh yes, I’d forgotten I got 50 headshots” or “what a tough one it was to beat that last boss in under 20 minutes on Killzone 2” 😀 I’ll maybe check what trophies an upcoming game has but usually won’t go out of my way to try and get them all.
At the other end of the spectrum are the Indiana Jones’ and Nathan Drake’s of the trophy world, the guys who live and breathe for that rare beast – the *platinum* trophy.
A word to the folks who don’t know, the trophy structure is thus:
Bronze: awarded for menial tasks ‘oh you’ve opened a door’, ‘you shot 500 enemies’, ‘you found a secret room’ etc.
Silver: a bit tougher here. More likely to be ‘you killed 1000 enemies’, ‘you collected every weapon in the game’ and for a lot of games ‘you finished the game (on anything under hard difficulty)’.
Gold: Ah the gold trophy – awarded for beating great games on ‘hard’ or for completing bad games who just want you to stick with them til the end. Also awarded for generally near impossible/heroic/mental feats such as ‘you found all 250 pieces of intel’, ‘you completed the game just using the pistol’ etc
Platinum: the crème de le crème. Platinum trophies are awarded for getting every other trophy for that game. It’s like the trophy icing on the cake.
But surely it’s just an artificial demonstration of how much you play games? Is there really any pride to be had in having racked up hundreds of trophies?
I don’t think so.
I guess it depends on your point of view but personally I think it’s like any numbers based social activity. Take Facebook or Twitter for example – how many people are solely interested in how many friends/followers they have? It’s exactly the same with trophies.
The real pride comes not in number but the actual trophies you have. I would rather have a difficult trophy (say being an expert in one field) that not a lot of people have than 20 bronze ones that everyone has.
One of my friends is the next step up from me – having gone from not really being fussed to playing Call Of Duty: World At War on Veteran so he could get two Gold trophies. He ended up taking more than twice as long to finish the game as normal simply to secure that extra gold trophy.
I’m sure the sense of achievement was immense having struggled through the levels but for me personally I don’t have the time or energy to do that. I simply wouldn’t finish the game as my tolerance level peaks around the hour mark in levels.
I can understand the trophy buzz in some instances – my favourite ever trophy was the one that popped up on LittleBigPlanet because over 50 people had played my created level. I was pretty proud of that. (EDIT: The level is called Kitchen Kaper! by GregHorrorShow for those LittleBigPlanet players out there 🙂 )
I’ll keep playing through games and picking up trophies here and there but I think I’ll leave the trophy hunting to others!
This certainly isn’t a piece bashing peeps that collect trophies and I’ll be interested to see what comments you guys have and if you chase the platinum or are happy to pick them up as you go along.
GregHorrorShow 